Wednesday 11 April 2012

FASHION | The Mulberry seal of approval.




Mulberry announced in February that it would be naming a bag after the retro styled songstress Lana Del Ray. This honour has previously been bestowed to a mere handful of icons including one of the most contemporary influential trend setters, Alexa Chung. The launch of the Del Ray at Mulberry’s AW12 show at LFW was complimented by a performance by it’s namesake at their Savile Club supper showing this could be the start of something beautiful.

It seems that being immortalised in leather by this legendary brand could be confirmation of fashion status as Alexa is certainly a la mode for the foreseeable future, reaching greater heights this year being awarded British Fashion Council’s Young Style Ambassador. The girl who used to grace our T4 telly is now internationally renowned for being the ideal of British fashion.

Could this be the same blissful fate for Ms Del Ray? A muse for music lovers with a delicious, gravely voice and haunting music she has already enchanted the fashion world with her Bambi eyes and nostalgic style. In such a short explosion into the public eye, the New Yorker has made cover girl on British Vogue where the likes of Kate Moss, Sienna Miller and Alexa Chung have sat before her. With the Mulberry seal of approval it’s merely a case of watch this space.



The Del Ray is available from mid-May as part of the Mulberry AW12 collection.

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